Alexandria

9 titles on the shelf · updated 3 October 2026

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  HORMOZI
  2021

  $100M Offers: How To Make Offers So Good People Feel Stupid Saying No

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  Alex Hormozi · 2021

  The offer is the lever most businesses neglect. Pick a market that is hurting and can pay, then build an offer whose perceived value dwarfs its price (dream outcome, likelihood, time delay, effort), so you stop competing on price. Author-owned publisher; sales claims are self-reported.

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  SCHWARTZ
  1966

  Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records

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  Eugene M. Schwartz · 1966

  Copy cannot create desire. A successful ad finds a want already shared across the market and channels it onto one product, fitting the message to the reader's awareness and the market's sophistication.

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  CIALDINI
  1984

  Influence: The Psychology of Persuasion

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  Robert B. Cialdini · 1984

  People rely on mental shortcuts triggered by simple cues, and those cues can be faked. Cialdini maps the shortcuts as principles (reciprocation, commitment, social proof, liking, authority, scarcity; unity added in 2021) so readers can spot fakes and use real versions honestly. Some underlying studies replicate weakly.

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  (EDITOR)
  2023

  Poor Charlie's Almanack: The Essential Wit and Wisdom of Charles T. Munger

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  Charles T. Munger (speaker); Peter D. Kaufman (editor) · 2023

  Munger's talks teach a latticework of mental models from many disciplines, plus inversion, checklists and awareness of psychological bias, so you decide better in life first and investing second and grow a little wiser each day.

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  HOUSEL
  2020

  The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness

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  Morgan Housel · 2020

  Doing well with money depends less on what you know than on how you behave. Temperament, patience and room for error beat technical skill, because real financial decisions are emotional.

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  JORGENSO
  2020

  The Almanack of Naval Ravikant: A Guide to Wealth and Happiness

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  Eric Jorgenson · 2020

  Wealth and happiness are learnable skills, not accidents of luck or temperament: specific knowledge, leverage, and judgment compound into wealth, while managing desire and living in the present compound into lasting happiness—Naval’s own words, curated rather than rewritten as a step-by-step gimmick.

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  CLEAR
  2018

  Atomic Habits

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  James Clear · 2018

  Tiny repeated behaviors compound. Change the system and the identity it trains, not the size of the goal.

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  PINCUS
  2026

  Life at the Speed of Play

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  Mark Pincus · 2026

  Separate a strong instinct from a weak idea; ship Proven Better New; build culture so the right work happens when you are not in the room.

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  JORGENSO
  2026

  The Book of Elon

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  Eric Jorgenson · 2026

  Purpose and intensity, not charm or luck alone; methods in Musk's public words — first principles, The Algorithm, teams, urgency, civilizational bets.